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SERVICES

DIGITAL MARKETING

We thoroughly analyse your business, target audience, and production range to enhance its value, making it visible, recognisable, and successful.

 

DIGITAL MARKETING ELEMENTS

Strategy & Planning

  • SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound)

  • Targeting

  • Customer Journey

  • Search Engine Marketing (SEM)

  • SEO

  • PPC (Pay-Per-Click)

  • Content Marketing

  • Social Media Marketing

  • Performance Marketing

  • Web Analytics & Optimisation

  • Tracking & KPIs (conversions & ROI)

  • Alpha/Beta Testing

  • Customer Data Platform (CDP)

  • Online Reputation Management

  • Social Listening

  • Feedback Management

  • Crisis Management

We use the data collected to develop strategies aimed at positioning within the most relevant market segment, boosting online presence and visibility in the job market, and enhancing overall reputation.

DIGITAL COMMUNICATION

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We use tailored strategies and specialised tools to effectively enhance business messages and missions. Most importantly, we bridge the gap between companies and users, making them more accessible, approachable, and closer to their customers.

DIGITAL MARKETING ELEMENTS

Communication Strategy

  • Communication Objectives

  • Target Audience

  • Key Message

  • Definition of Main Messages

  • Message Adaptation for Different Digital Channels

Identity & Consistency

  • Tone of Voice

  • Visual Identity

  • Company Storytelling

CONSULTING

We offer our expertise in communication to analyse websites, social media pages, and business operations, providing professional feedback aimed at improving performance, engagement, and the conversion potential of all activities.

DIGITAL MARKETING ELEMENTS

Preliminary Analysis

  • Digital Audit

  • Benchmarketing

  • Business Objectives

Digital Channel Analysis

  • Website (SEO Audit – UX/UI Analysis – CRO)

  • Social Media 

  • E-mail Marketing

  • Campagne Paid 

Data & Performance Analysis

  • Data Collection (Google Analytics, Search Console, SEMrush, and Data Studio)

  • Customer Journey (tracking user path from discovery to conversion – identifying strengths and weaknesses in the funnel)

  • Social Listening (monitoring conversations – user feedback)

Improvement Strategy

  • Digital SWOT Analysis

  • Objective Definition

  • Action Plan

  • Implementation and Operational Support

  • Operational Roadmap (timing and priority planning)

  • Training (internal team training)

  • Continuous Monitoring (regular follow-ups and adjustments based on performance)

Tools Used

  • SEO Analysis: SEMrush, Ahrefs, Moz

  • Performance Analysis: Google Analytics, Hotjar, Matomo

  • Social Media Monitoring: Hootsuite, Sprout Social, Brandwatch

  • Paid Campaigns: Google Ads

  • Reporting and Data Evaluation: Data Studio, Tableau, Advanced Excel

BRANDING

We create a strong, consistent, iconic, fresh, and innovative digital image and reputation that best tells the story of your business.

An online presence has become essential for every business and company. Through communication strategies, visual solutions, marketing and advertising campaigns, and ranking optimisation, we build a company's reputation and online presence. We develop the concept that shapes the brand and business image, moulding it around their unique characteristics. Through market analysis, we position them effectively within the digital world.

Performance & Analysis

  • KPI Monitoring (web traffic, conversion rate, engagement)

  • Digital Analytics

  • Alpha/Beta Testing

  • Personalisation & Automation

  • Email Marketing

  • Chatbots & Artificial Intelligence

  • Remarketing

  • Customer Digital Experience (CX)

  • UX/UI Design

  • Speed & Accessibility

  • Omnichannel Strategy

  • Online Reputation

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BRANDING ELEMENTS

Analysis & Strategy
Visual Identity

  • Logo

  • Colour Palette

  • Typography

  • Iconography

  • Graphic Elements

  • Photographic Style

Online Presence

  • Website

  • Social Media

  • SEO (Search Engine Optimisation)

Performance & Analysis

  • KPI Monitoring (web traffic, conversion rate, engagement)

  • Digital Analytics

  • Alpha/Beta Testing

  • Personalisation & Automation

  • Email Marketing

  • Chatbots & Artificial Intelligence

  • Remarketing

  • Customer Digital Experience (CX)

  • UX/UI Design

  • Speed & Accessibility

  • Omnichannel Strategy

  • Online Reputation

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